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But Facebook has capped the variety of adverts publishers can run in Instant Articles, and hasn't allowed native adverts to run there , for example, although that's anticipated to alter with an announcement in the present day And there is no clear roadmap for publishers to monetize video.
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Good query. It was necessary to be able to target by carrier (which Admob, Decktrade, and Quattro do), because we adopted our ROI (return on investment) by service. It was not so essential to be on deck" if that is what you are asking. Being on the Mobile Carrier portals didnt' matter much to us at Pinger, however maybe for others that's essential.