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But Facebook has capped the number of advertisements publishers can run in Instant Articles, and hasn't allowed native ads to run there , for instance, although that's expected to vary with an announcement as we speak And there's no clear roadmap for publishers to monetize video.
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For the last few years, Mike Shields over at Adweek has executed an excellent job of calling out bad actors in our house. He's shined a fantastic huge spotlight on the shadowy underbelly of our trade - especially the place advert networks and RTB intersect with advert spend.