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Copywriting And Public Relations - develop Buzz For Your Business

Jan 4th 2018, 2:43 am
Posted by owenrtx47
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Not testing your rebrand. Just as you would if you were building a new brand from scratch, you need to test it out on your target market. Hold focus groups and show the participants your new materials and gauge their reaction. Are they more interested? What don't they like? Do they say anything like "Thіs is not your company"? If customers really liked your old brand, be sure you just tweak it or update it, instead of completely overhauling it. Oftentimes you will get tired of your brand before others do.

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